- For Real Estate Agents & Buyers Agents
Diversify your business. Win More Downsizer Clients.
iDownsize is a new lead generation source for real estate agents and buyers agents. Over 55’s looking to buy & sell use our platform to connect with trusted, local agents.
Discover matched opportunities, start conversations, showcase your expertise. Send Connection Requests to local downsizers who need help selling their current home, and finding their next one.
Start free. Upgrade when you’re ready to grow.
- Earlier access
- Richer context
- Better conversations
Higher-intent opportunities
Better ROI
- Get Discovered
- Start a Chat
- Send a Connect Offer
- Unlock
- Earlier Access
- Richer Context
- Lead With Value
Our Lead Generation Promise
Meet motivated downsizing vendors (who are also buyers) earlier. Build relationships in a non-threatening way to convert more high-value clients.
Why This Is Different
Property portals are for browsing. iDownsize helps them plan & decide.
iDownsize is not a traditional real estate portal, it’s an app for guided property transitions. Downsizers use the platform to work through questions such as:
- “Where should we move?”
- “What can we afford?”
- “Should we buy or sell first?”
- “What property will suit us?”
- How much money could we have left after moving?
- Is this suburb or property actually right for us?
- Who should we trust to help us?
Traditional Lead Generation
- Compete for attention at the point of transaction
- Often based on an enquiry or ad click
- Limited context before first contact
- Multiple agents chasing the same prospect
- Relationship starts with a sales conversation
iDownsize
- Meet prospective vendors and buyers earlier
- See opportunities generated from real downsizing activity
- Understand more about their plans before connecting
- Start building trust before personal details are exchanged
- Position yourself as part of the solution
Get upstream of the transaction — while preferences and relationships are still being formed.
How Agents Win on iDownsize
More than one way to build your pipeline.
1. Get Discovered
Create a detailed Agent Profile that shows downsizers:
- Where you operate
- Your experience
- Your local expertise
- How you help downsizing clients
- What makes you different
Relevant downsizers can discover your profile and choose to connect directly.
Available on all plans.
2. Start an Anonymous Conversation
See a downsizer opportunity that looks relevant?
Start a conversation inside iDownsize without immediately asking for their phone number or email address.
Answer questions. Provide useful local insight. Show how you think.
If the downsizer replies, you can continue the conversation without using another Chat Start.
Build trust first. Sell second.
3. Send Connection Requests
Want to be more proactive? Connect and Pro members can send matched downsizers a personalised Connection Request.
Rather than simply saying: “Can I have your contact details?” you can show: Why you’re relevant, how you can help, and what you can offer them.
For an agent, that could include:
- A free property appraisal or market update
- A downsizing sale strategy session
- Recent comparable sales information
- Advice around buy-first vs sell-first timing
- Early access to suitable properties
- A relevant off-market or pre-market opportunity
- Another genuine benefit tailored to their plans
The downsizer receives your invitation and decides whether they’d like to connect.
You lead with value. They stay in control.
4. Unlock a Qualified Connection
When a downsizer accepts your Connection Request or proactively chooses to connect through your profile, you can Unlock their contact information using iDownsize credits.
An Unlock provides their:
- Name
- Phone number
You can then take the conversation forward directly.
Your subscription helps you prospect.
An Unlock turns interest into a direct lead.
Meet Downsizers Earlier
Get In Before the Listing Appointment
The downsizer journey starts long before a property reaches market.
Many downsizers begin considering their options months before they’re ready to appoint an agent.
01 Researching
Exploring whether to downsize, possible locations and lifestyle options.
02 Planning
Working through budgets, suburbs, property options, timing and whether to buy or sell first.
03 Preparing to act
Speaking to agents, arranging appraisals and seriously evaluating properties.
Most agents enter here.
Most agents enter here.
04 Buy & sell
Property is listed, purchased and the transition takes place.
The earlier you’re useful, the less likely your first interaction is simply another listing presentation.
Transaction
Anonymous Conversations Build Trust
Downsizing can involve more uncertainty than a typical property transaction.
Users may want to ask questions such as:
- “How would you manage settlement timing if we haven't found somewhere?”
- “What would we need to do to prepare our home for sale?”
- “Are there suitable properties available off-market in the areas we're considering?”
Agents can answer these questions inside iDownsize before direct contact details need to be exchanged. That creates a different first interaction:
Less cold prospecting. More useful conversation.
And when the they are ready to speak directly, they already know who you are.
Know more about the deal, before you connect
iDownsize opportunities give the detail on the brief you need, to tailor your solution to the downsizer’s plans.
This way you can start with a much more relevant conversation instead of starting with:
“So, tell me what you’re looking to do…”
Example Vendor Brief
- Journey Stage
Actively Preparing
- Preferred Locations
Manly, Dee Why, Curl Curl
- Timing
3–6 months
- Property Budget
$2.2M–$3.5M
- Transaction Preference
Buy first, then sell
More ways to act
Why Agents Choose iDownsize
Earlier Access
Engage future vendors and buyers before they reach the traditional agent-selection stage.
Higher-Intent Opportunities
Connect with homeowners who are actively using tools to explore real downsizing decisions.
Richer Context
Understand their location, timeline, property preferences and situation before deciding how to engage.
Trust Before Contact
Use anonymous conversations to demonstrate expertise without forcing the user immediately into a sales call.
Proactive Prospecting
Paid plans allow you to identify prospective vendors and buyers, and to send personalised Connection Requests.
Special Offers
Give homeowners a genuine reason to choose you — from market insights and appraisals to access to suitable off-market properties.
Specialist Positioning
Differentiate yourself as an agent who understands the specific property, timing and emotional challenges associated with downsizing.
Control Your Acquisition Activity
Choose how actively you want to prospect with Free, Connect and Pro plans.
Subscription Plans
Choose How You Want to Grow
Start free. Scale when you’re ready.
FREE
$0 /month
Build your profile, preview matched opportunities and start a limited number of anonymous conversations.
Best for: Agents testing iDownsize.
CONNECT
MOST POPULAR
$99 + GST / month
Proactively build your downsizer pipeline with more Chat Starts, Connection Requests, special offers, featured visibility and discounted Unlock fees.
Best for: Active individual agents.
PRO
$179 /month
More prospecting capacity, advanced matching and the biggest Unlock discount for agents who want to make iDownsize a serious acquisition channel.
Best for: High-volume agents and teams.
How Agent Pricing Works
A fair pricing model built around access, qualified connections and results.
There are three parts to the iDownsize model for agents.
1
Your Plan
Choose Free, Connect or Pro depending on how actively you want to generate opportunities through iDownsize.
Paid plans increase your prospecting capacity and provide additional benefits such as:
- More Chat Starts
- Send Connection Requests
- Special Offers
- Featured Profile status
- Priority opportunity access
- Better matching tools
- Discounted Unlock fees
2
Unlock Qualified Leads
When a downsizer accepts your Connection Request or chooses to connect directly through your profile, you can Unlock their contact information using iDownsize credits.
Connect members pay 20% less on Unlock fees.
Pro members pay 35% on Unlock fees.
This means you don’t need to purchase every opportunity you see.
You decide which qualified connections are worth progressing.
3
We Share in the Outcome When You Succeed
For real estate and buyers-agent transactions generated through introductions made by iDownsize, an additional success-based revenue share may apply when business is successfully completed.
This is separate from your subscription and Unlock fee.
The applicable arrangement is clearly disclosed as part of your agent agreement.
In simple terms: iDownsize receives a modest fee for marketing services, when an introduction we’ve generated turns into a property transaction.
Meet downsizers - before they buy and sell.
iDownsize is particularly valuable for buyers agents who:
- Want better-informed buyer briefs
- Specialise in mature or downsizing clients
- Have access to off-market and pre-market opportunities
- Understand low-maintenance and ageing-in-place property requirements
- Know local strata and multi-residential markets
- Can guide rather than simply transact
- Operate in locations where suitable downsizer stock is difficult to find
The opportunity
A highly relevant property can be one of the strongest reasons for a downsizer to engage. Use your Connect Offer to show the homeowner that you may be able to help solve the hardest part of their transition: finding the right next home.
User Reviews
What Real People Are Saying
Feedback from users who’ve tried the iDownsize experience
“I found the private chat with experts reassuring. It’ nice you can remain anonymous until you’re ready to connect”
- Join Hundreds of Agents Already on iDownsize
Diversify today. Get a new pipeline of downsizer clients.
Create your Agent Profile for free and start exploring matched downsizer opportunities today.
No monthly cost to get started.