- The Downsizing Expert Network
Connect with Local Downsizers earlier. Win more Business.
iDownsize is a unique lead generation opportunity. Meet real homeowners actively planning to downsize.
Build your profile, discover opportunities, start conversations and proactively send Connection Requests to prospective buyers & sellers — before they’ve decided who to work with.
- Start free. Upgrade when you're ready to grow.
Earlier Access
than traditional lead channels
Industry Subscription Plans
Choose How You Want to Grow
Whether you want to test iDownsize or make it a regular source of new business, there’s a plan to suit.
FREE
$0 /month
Build your presence and try iDownsize.
For providers who want to experience the platform before committing to a monthly plan.
No monthly subscription.
Inclusions:
- Your own Provider Profile
- Matched downsizer opportunity previews
- Up to 5 anonymous Chat Starts per month
- Continue conversations at no additional charge once a downsizer replies
- Purchase Unlock credits as you need them (min starting balance of $89)
- Standard Unlock pricing
NOTE: limited visibility to relevant downsizers until you purchase credits.
Best for: Testing the platform and exploring the opportunity.
CONNECT
MOST POPULAR
$99 + GST / month
Proactively build your downsizer pipeline.
For individual providers who want to reach more homeowners preparing for a downsizing transition.
Everything you need to start prospecting more actively.
Inclusions:
- Your own Provider Profile
- Your profile always visible to downsizers
- Matched downsizer opportunity previews
- Up to 10 Chat Starts per month
- Send up to 10 Downsizer Connection Requests per month
- Create a special offer to increase your chances of connecting
- 20% discount on Unlock credits
- Featured Provider Profile
- Real-time opportunity alerts
- Standard matching filters
- Priority access to relevant opportunities
- Priority email support
Best for: Active individual providers who want a consistent source of new downsizer opportunities.
PRO
$179 /month
More opportunities. More access. A stronger competitive edge.
For settled providers and teams who want to make iDownsize a significant new-business acquisition channel.
Everything in Connect, with more capacity and greater access.
Inclusions:
- Up to 25 Chat Starts per month
- Send up to 25 Downsizer Connection Requests per month
- Create a special offer to increase connection rates
- 35% discount on Unlock credits
- Featured Provider Profile
- Real-time opportunity alerts
- Advanced matching filters
- Priority access to relevant opportunities
- Priority onboarding and support
Best for: High-volume providers and teams that want to build a larger, more consistent downsizer pipeline.
- Be Discovered
- Start a Chat
- Send a Connect Offer
- Unlock the Lead
- Earlier Access
- Richer Context
- Lead With Value
Earlier Opportunities
Most lead generation reaches homeowners after they’re made key decisions, or chosen someone to hire.
iDownsize gives you the opportunity to engage earlier.
Downsizers use iDownsize to work through decisions around:
- Where they might move
- What they can afford
- What type of property suits them
- Whether to buy or sell first
- When they might move
- How to prepare their existing home
- Which professionals they may need along the way
That means you can enter the conversation while decisions are still being made.
Earlier Access
Build familiarity before the downsizer reaches the traditional quote, appraisal or comparison stage.
Richer Context
Understand more about the downsizer's location, plans, timing and needs before deciding whether an opportunity is worth pursuing.
Less Cold Prospecting
Start with an anonymous conversation or send a relevant Connect Request Offer. Avoid relying on cold calls and generic advertising.
Lead With Value
Give the downsizer a genuine reason to connect with you by explaining how you can help — and, on paid plans, including a relevant special offer.
Downsizers Stay in Control
Contact details aren't simply handed over. The downsizer chooses when they're ready to make a direct connection.
Don't just ask to connect. Give them a reason to.
Connect and Pro members can proactively send selected downsizing homeowners a Connection Request.
It’s more than a standard lead request. Your Connect Offer lets you explain:
- Why you're relevant.
- How you can help.
- What you can offer them right now.
Depending on your business, that could mean:
- A complimentary consultation
- A useful report or assessment
- Priority service
- Access to an off-market property opportunity
- A local property appraisal
- A discount on your fee
- Specialist downsizing support
- Another genuine benefit relevant to their situation
The offer can be tailored to your business and the downsizer opportunity.
The downsizer receives your invitation, learns more about you and decides whether they’d like to connect.
You lead with value. They stay in control.
Connect Offer
Complimentary local appraisal
Sent to a matched downsizer · Perth WA
Accept & connect Decline
The model, made simple
Three ways to win new clients
Move from uncertainty to a clear next step — at your own pace.
1
Be Discovered
Create a Provider Profile showcasing what you do, where you operate and how you help downsizers.
Matched downsizers can discover your profile and choose to connect with you.
Available on all plans
2
Start an Anonymous Conversation
See an opportunity that looks relevant?
Send an introductory message through iDownsize without needing access to the downsizer’s personal contact details.
If they reply, you can continue the anonymous conversation at no additional charge.
5 on Free 10 on Connect 25 on Pro
3
Send a Connection Request + Offer
Want to take a more proactive approach? Connect and Pro members can send local downsizers a direct invitation explaining why they should connect with you.
Add a relevant special offer to make your introduction even more compelling. If they accept, the opportunity becomes available to Unlock.
10 on Connect 25 on Pro
You pay to Unlock real contact details — not simply to appear on the platform.
An Unlock gives you access to the downsizer’s:
- Name
- Email address
- Phone number
An Unlock occurs when a downsizer accepts your Connection Request or
a downsizer proactively chooses to unlock your Provider Profile.
Unlocks are purchased using iDownsize credits.
This separates prospecting from lead acquisition.
Your plan determines how actively you can find and engage opportunities.
You use credits when a downsizer becomes a qualified direct connection.
FREE
Standard
Pay the standard Unlock rate.
CONNECT
20% less
Receive 20% discount on standard Unlock credits.
PRO
35% less
Receive 35% discount on standard Unlock credits.
From profile to qualified lead.
A simple way to find the right downsizers, build trust, and turn connections into qualified leads.
1. Build Your Profile
Tell downsizers what you do, where you operate, your areas of expertise and how you can help.
2. Discover Matched Opportunities
View downsizer opportunities matched to your service and relevant criteria.
3. Start a Conversation
Use a Chat Start to introduce yourself anonymously and begin building trust.
4. Send a Connection Request
Connect and Pro members can invite suitable downsizers to connect – and include a relevant special offer.
6. Unlock Accepted Connections
When a downsizer accepts your offer or chooses to connect, use your credits to Unlock their contact details.
6. Take the Relationship Forward
You now have a qualified lead and can continue the conversation directly.
For some provider categories, we also share in the value when you succeed.
For selected services where an iDownsize introduction can lead to a significant transaction — such as a property sale or purchase — an additional success-based fee or revenue share may apply.
This is separate from your monthly plan and lead Unlock fee.
The fee only becomes payable when an eligible iDownsize introduction results in a completed transaction, in accordance with the terms for your provider category.
Real estate agents
An agreed referral or revenue-share fee may apply if a downsizer introduced through iDownsize appoints the agent and the property subsequently sells.
Buyers Agents
An agreed fee may apply where an iDownsize introduction results in a completed property purchase or buyer engagement, depending on the applicable provider arrangement.
Other provider categories may have different commercial arrangements — or no success-based fee at all.
Any success-based fees that apply to your category will be clearly disclosed before your profile is activated.
Who's iDownsize For?
The professionals helping Australians through the entire downsizing journey.
Downsizing isn’t one transaction. It’s a journey that can involve selling, buying, finance, advice, preparation and moving. That’s why the iDownsize Expert Network brings together the different professionals a homeowner may need along the way.
Real Estate Agents
Meet prospective vendors earlier in their decision-making journey and start building the relationship before the traditional appraisal stage.
Buyers Agents
Connect with downsizers actively considering where and what to buy — including people looking for properties that can be difficult to find through the major portals.
Retirement Living Advisers
Connect with downsizers actively considering the purchase of a retirement village unit, or lifestyle community home. Perfect for Retirement Living sales consultants.
Mortgage & Finance Brokers
Connect with homeowners considering how to finance their next property transition though bridging finance. Or help them release equity with a reverse mortgage.
Financial Advisers
Become visible to downsizers considering the broader financial implications of selling, buying and entering the next phase of life. Advise them on the Downsizer Contribution Scheme.
Solicitors & Conveyancers
Reach homeowners approaching property transactions where legal and conveyancing support may be required.
Decluttering & Downsizing Services
Help people overcome one of the biggest practical and emotional barriers to leaving a long-held family home.
Removalists
Connect with downsizers as their plans move from research into action.
Other Downsizing Specialists
Provide a service that solves a genuine problem for homeowners planning a downsizing transition?
Everything to Start
Why Service Providers Choose iDownsize
A Defined Market
Reach homeowners who have joined a platform specifically because they're considering downsizing.
Earlier Engagement
Create relationships months before many traditional lead channels become relevant.
Better Context
Use matched opportunity to focus your attention on downsizers who are more relevant to your business.
Multiple Ways to Connect
Be discovered through your profile, start an anonymous conversation, or proactively send a Connect Offer.
More Control Over Acquisition Costs
Choose your level of activity and only use Unlock credits when a downsizer becomes a direct lead.
Differentiate Your Business
Position yourself as a provider who understands the particular needs of downsizing homeowners.
ClientReviews
What Real People Are Saying
Feedback from users who’ve tried the iDownsize experience
“I found the private chat with experts reassuring. It’ nice you can remain anonymous until you’re ready to connect”
Which Plan Is Right For You?
FREE
Just want to try it?
Start with Free.
Build your profile, preview opportunities and start up to five conversations each month. NOTE: limited visibility to relevant downsizers until you purchase credits.
CONNECT
Want to actively generate opportunities?
Choose Connect.
Send up to 10 Connection Requests and get 20% off your lead Unlock fees. Full visibility to relevant downsizers.
PRO
Want iDownsize to become a serious acquisition channel?
Choose Pro.
Get up to 25 Chat Starts, and send up to 25 Connection Requests. Full visibility to relevant downsizers. Advanced matching and 35% off Unlock fees.
Pricing Plan— FAQs
A Chat Start lets you send the first introductory message to a downsizer through the iDownsize app.
It is counted when your first message is delivered.
If the downsizer replies, you can continue the anonymous conversation without using another Chat Start.
A downsizer Connect Request is a proactive invitation you can send to a homeowner to approve a direct connection with you.
You can explain why you may be relevant to their situation and include a special offer to improve the value of your invitation.
Any Connection Request is counted in your subscription when it is delivered to the downsizer through iDownsize and email.
A Chat Start begins an anonymous conversation inside iDownsize.
A Connection Request asks the downsizer to approve a direct connection and can include a special offer or benefit.
An Unlock converts an accepted connection into a qualified lead.
Downsizers may also unlock your profile directly in response to a Chat Start you have initiated, or just from browsing service providers.
It gives you access to the downsizer's name, email address and phone number.
An Unlock occurs when either:
- A downsizer accepts your Connect Offer; or
- A downsizer proactively chooses to unlock your Provider Profile.
Unlocks are paid for using credits.
The raw cost of Unlock credits is typically between $50 and $120 each, depending on the category of the provider.
Paid plan subscribers receive a discount on these:
- PRO - 20% less
- CONNECT - 35% less
The cost of each Unlock is shown clearly in your account page.
Lead 'Unlocks' fees are separate from your monthly subscription and are paid for using iDownsize credits.
Connect members receive a 20% discount on standard Unlock fees.
Pro members receive a 35% discount.
No.
Free members can only create a profile, view matched opportunity previews, start up to five anonymous chats each month. They purchase Unlock credits on demand. For full visibility to local downsizers, it's recommended that Service Providers keep an active minimum balance of credits.
The proactive sending of Connection Requests is available on Connect and Pro plans only.
It's an additional benefit you can include with your Connection Requests to give the downsizer a stronger reason to connect with you.
The right offer depends on your business. It might be a complimentary service, useful assessment, member benefit, discount, priority access or another relevant opportunity.
No.
Downsizers remain in control of when their personal contact information is shared.
Service Providers receive direct contact information through an Unlock once the downsizer has chosen to connect.
Win Your Next Downsizer Client, Sooner.
Join the specialist network built around Australian homeowners planning their next move.
- Start FREE. Upgrade whenever you're ready.