- For Real Estate Agents
Meet Downsizers Earlier. Win More Listings.
iDownsize is a new lead generation source for real estate agents and buyers agents. Downsizers looking to buy & sell use our platform to connect with trusted, local agents.
Higher Intent Leads
Better ROI
Our Lead Generation Promise
Get your first lead FREE! Meet motivated downsizing vendors (who are also buyers) earlier. Build relationships in a non-threatening way to convert more high-value clients.
Why This Is Different
Portals Push Browsing. We Guide Decisions.
iDownsize guides people through decision-making (suburb suitability, true costs, scenario trade-offs). When they engage with you, it’s more purposeful — and they’re looking for someone they can trust.
Traditional Portals
- Push people into browsing
- Leads from "clicked an ad"
- You compete on exposure
- Spray and pray approach
iDownsize
- Earlier contact with local vendors ready to sell & buy
- Pay for real access, not wasted exposure
- Amplify your personal brand. Build a reliable sales pipeline.
- Differentiate from competitors as a downsizer specialist
Three Ways to Win on iDownsize
1
Enter Early — Before the Listing
Downsizers often start planning 6–12 months out, but most agents only appear when a decision is already made (or when competitors have already influenced it).
iDownsize puts you upstream — at the moment they’re shaping preferences and forming trust.
Result: More appraisals, more briefs, better win-rate.
Typical Downsizer Journey
0 months
You enter here
Most agents appear here
6 – 12 months
Researching
Gathering info & shaping preferences
Planning
Seeking local expertise & specialists
Ready to Act
Comparing agent proposals
Buy & Sell
Property is listed, changeover occurs
2
Anonymous Q&A Builds Trust
Downsizers can ask questions anonymously — and you can respond as a calm expert, not a salesperson.
This is a unique “relationship layer” that makes your first real conversation warmer and more likely to convert.
Example Q&A topics:
- "How do you handle a downsizer sale when timing is uncertain?"
- "What does a realistic buying process look like in my area?"
Result: Higher trust, lower resistance, stronger preference for you.
Anonymous Q&A
“Should we sell first or buy first in our situation?”
Great question. In the current Manly market, I’d typically suggest…
“What are the hidden costs people miss?”
3
Higher-Value, Better-Informed Leads
Leads are generated from real planning behaviour — not just “clicked an ad.”
You’ll often have clearer context around: timing, preferred suburbs, constraints, and what matters most.
Result: Shorter sales cycle, better conversations, fewer dead ends.
Lead Unlocked
Journey Stage
Actively Preparing
Preferred Suburbs
Manly, Dee Why, Curl Curl
Timeline
3-6 months
Budget Range
$2.2M - $3.5M
Agent Benefits
Why Agents Choose iDownsize
Higher-Intent Leads
Leads come from downsizers who've used planning tools and signalled intent. Less time wasted; higher conversion.
Earlier Access
Engage 0-12 months before transacting. First-mover advantage while they're shaping preferences.
Trust Before Contact
Anonymous Q&A builds trust before contact details are shared. Warmer, calmer conversations.
Richer Context
See the 'why' behind the move — timing, suburbs, constraints. Faster rapport, better brief.
Specialist Positioning
Show capability + empathy as a downsizing specialist. Premium perception, more appraisals.
Lower Acquisition Cost
Pay only when a lead fits. $50-$120 per chosen lead. Efficiency & control vs portals.
Commercial Model
Clear and Fair Pricing
You’re not paying for “exposure.” You’re paying for qualified access + earlier influence + a trust-building channel.
Lead Unlock Fee
$50 – $120
It’s FREE to join and browse deals. Pay only on success, when you choose to unlock a downsizer lead that looks to be a good fit for you.
Success-Based Fee
Up to 0.39%
Marketing services fee as share of transaction value. Only payable if the downsizer ultimately buys/sells with you.
Best-Fit Profiles
Who Wins Most on iDownsize
Selling Agents Who...
- Want earlier vendor influence and fewer '3-appraisal beauty parades'
- Specialise in mature homeowners, estate sales, or lifestyle transitions
- Can communicate calmly, clearly, and process-led (not hype)
Buyers Agents Who...
- Want reliable briefs and fewer unrealistic requests
- Operate in tight suburbs where timing and access matter
- Can educate and guide (not just transact)
The Key Truth
iDownsize turns the hardest part of downsizing (confusion + uncertainty) into clarity.
Providers who help create that clarity become the trusted choice.
- Join 100's of Agents
Ready to Meet Downsizers Earlier?
Join iDownsize and start building trust with higher-intent downsizers today.
- No credit card required
- Free to get started