- Our Story
We’re making downsizing simple for everyday Australians
Downsizing property is one of the biggest financial and lifestyle decisions most Australians will ever make. Yet for many people, it’s also the most confusing.
It’s not just about selling a home and buying a smaller one.
It’s about understanding your options, your timing, your finances — and making decisions that still feel right years from now.
iDownsize exists to simplify downsizing, and help people move forward with confidence — using smart planning tools plus trusted human support.
Why we created a platform for downsizers
Over the years, our team has worked directly with thousands of older Australian homeowners at big ‘life transition’ moments.
And none come bigger than downsizing. It touches on real estate, superannuation, and equity release. We’ve seen how:
- People get overwhelmed by too much information
- Decisions are delayed if the process feels unsafe, or unclear
- Complex tasks become much easier - if there’s a step-by-step plan
Those lessons are embedded into how iDownsize is designed — from the language we use, to the way decisions are presented, to the emphasis on planning before action.
7 signs it’s time to join iDownsize
1. When you’re thinking about downsizing a home, but don’t know where to begin
2. When you’re comparing suburbs or lifestyles and want facts, not opinions
3. When you want to know “What will this really cost?”
4. When you’re stuck between options and need to see scenarios side-by-side
5. When you need to downsize but you’re anxious about the risks, or making a mistake
6. When you’re ready to act and want trusted specialists who understand downsizers
7. When you can’t find the right property to buy, and want easy access to off-market stock
How We Can Help
The future of home downsizing has arrived
iDownsize is an online planning tool built specifically for downsizing real estate in Australia.
It brings together data, decision-support tools, and human expertise in one place — so you can move forward at your own pace, with confidence.
Instead of pushing people toward a single outcome, iDownsize helps you:
Understand
a full range of options
Compare
scenarios side-by-side
Plan
before you commit
Connect
with the right professionals
Whether you’re still just researching, or actively preparing to buy and sell, iDownsize adapts to where you are in the journey..
Meet The Team
Who’s behind iDownsize?
iDownsize is built by a team with deep experience across real estate, finance, retirement planning, and digital platforms — and a long history of working with Australians at key life transitions.
For more than two decades, the people behind iDownsize have helped homeowners navigate complex, high-stakes life decisions. It’s a responsibility we take seriously.
Darren Moffatt
Founder
"Downsizing is a ‘journey’ that can take years. It’s full of risks and opportunities that are hard for the average person to navigate. Our aim is to provide a simpler experience that empowers homeowners to downsize with confidence."
Seb Perez
Co-Founder
"I believe in the power of technology to make a real difference to people’s lives. I love to design and build software that solves difficult problems. And in Australia, there are few life events as complex as downsizing”
Adam Pankau
Downsizing Consultant
"I've downsized twice already myself, so I understand the practical and emotional challenges that people face when downsizing. I wish there something like iDownsize available back then, it would have saved me a lot of hassle!"
Our philosophy
Our technology might be exciting, but our values are decidedly old-fashioned. We believe:
Downsizing should feel empowering, not intimidating
Good decisions come from clarity, not pressure
People deserve to understand their options before they’re asked to choose
Technology should support human judgement — not replace it
iDownsize is not about telling people what to do.
It’s about giving downsizers the confidence to decide for themselves, and to provide the right support at the right time.
Built for Australians over 55
iDownsize is designed especially for Australian downsizing homeowners aged 55+.
That means:
- LIVE Australian property data
- Australian retirement context
- Australian legal and financial considerations
- Language that’s clear, respectful, and practical
No jargon. No hype. No assumptions.
Just information and guidance that helps people make good decisions.
Key home downsizing statistics (Australia)
Theme
Key Statistic
Source
Ageing population
- >⅓ of Australians aged 55+ by 2050
REA Group Ltd
Wealth concentration
- $4.5 trillion in assets for 60+
realestate.com.au
Home size mismatch
- 80 % of 55+ in 1–2 person households
realestate.com.au
Openness to downsizing
- >50 % over 55 open to downsizing
Australian Seniors
Actual downsizing rate
- ~20 % of 60+ downsized since 50
Grattan Institute
Empty nesters staying put
- ~19 % downsized post–kids; 69 % stayed
Realtor
Learn More
How our platform helps downsizers
Looking ahead
Australia’s population is ageing, housing needs are changing, and more people are navigating complex decisions later in life.
iDownsize is building the infrastructure to support that shift — responsibly, transparently, and at scale.
Our goal is simple: to become Australia’s most trusted platform for navigating the property downsizing journey.
- Join 4,500+ Happy Downsizers
Start your journey with clarity
Whether you’re just starting to think about downsizing, or actively planning your next move, iDownsize is here to help you move forward with confidence — on your terms.
- No credit card required
- Free forever for downsizers
- Cancel anytime